SELLING AND MARKETING APPROACH
Marketing Matters! Choosing the right Realtor to market your home matters. Most agents rely heavily on just putting the listing in the MLS (Multiple Listing Service) With the changing real estate market from the glory days of the Seller’s Market to today’s Buyer’s Market, exposure to many more people really does matter.
I pride myself on offering my clients the best marketing advantage. I call it Victoria’s Advantage. We’ll discuss what I call my 4 P Process during my initial consultation with you.
Preparation – Your job with my help!
- Home Preparation & Staging both inside and outside – things YOU need to do or have done to get top dollar.
- I provide my clients with Home Staging Services to help transform their home to engage multiple buyers, and always brings top dollar to sellers. Staging is not just for the interior of the home either. A buyers first impression matters!
Presentation – My job, my cost!
- Photography including Still Photography, Virtual Tours, Matterport Video, Drone Photography
Promotion – My job, my cost!
- On-line Marketing (Realtor.com, Zillow, Trulia, Homes.com, Redfin, etc)
- Print & Digital Marketing (House Flyer, Just Listed & Open House Postcards)
- Social Media Campaign (Facebook, Twitter, Instagram, LinkedIn)
- Open Houses and Broker Open Houses
- Luxury Marketing for those higher priced homes!
Pricing
– I share the value
– You choose the price
– We decide if we’re a good fit!
- Below Market Pricing – Brings more buyers with multiple offers, typically over asking
- At Market Pricing – Will sell typically very close to asking, one way or the other
- Above Market Pricing – May need to discuss price adjustments over time